Description
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We are seeking a talented and dynamic Female Digital Online Marketing Specialist to join our innovative marketing team. As a key player in our organization, you will be responsible for designing, implementing, and managing online marketing strategies that effectively promote our brand and engage our audience. You will leverage various digital marketing channels—including social media, email marketing, SEO, content marketing, and PPC campaigns—to drive traffic and conversions. Your passion for digital marketing combined with your analytical skills will enable you to assess campaign performance continuously and make data-driven decisions to optimize results. This role is perfect for someone who is creative, proactive, and eager to stay ahead of the latest digital trends. You will collaborate closely with other departments, including sales and product development, to ensure a cohesive marketing effort that meets our business objectives. We value diversity and are committed to creating an inclusive environment for all employees. If you are a motivated self-starter with a track record of successful digital marketing initiatives and a desire to grow within a forward-thinking company, we would love to hear from you.
Responsibilities
• Develop and implement comprehensive digital marketing strategies to increase brand awareness and generate leads.
• Manage and optimize social media platforms, ensuring engagement and content alignment with brand values.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve search engine rankings.
• Create and manage email marketing campaigns, including designing templates, segmenting lists, and analyzing performance metrics.
• Monitor and analyze online marketing performance using web analytics tools, providing insights to inform future strategies.
• Collaborate with the content team to create high-quality, engaging content for various digital channels.
• Coordinate and manage PPC campaigns, optimizing ad performance and budget allocation.
Requirements
• Bachelor's degree in Marketing, Communications, or a related field.
• At least 2 years of experience in digital marketing or a similar role.
• Proficient in digital marketing tools and platforms, including Google Analytics, Google Ads, and social media management tools.
• Strong understanding of SEO, email marketing, and PPC advertising strategies.
• Excellent written and verbal communication skills with an eye for detail.
• Creative mindset with the ability to produce engaging content tailored to target audiences.
• Strong analytical skills and experience with data interpretation to drive decision-making.