Description
A Sales Manager is responsible for overseeing and directing the sales team within an organization, while Sales Executives are typically the team members who execute the strategies, engage with customers, and close deals. Here's a breakdown of their roles:
Sales Manager
Responsibilities:
Develop sales strategies and goals.
Manage and motivate the sales team.
Monitor performance and set targets.
Conduct training and development for sales executives.
Analyze market trends and adjust strategies accordingly.
Report to higher management on sales performance.
Skills:
Leadership and team management.
Analytical thinking and data interpretation.
Strong communication and negotiation skills.
Problem-solving abilities.
Sales Executive
Responsibilities:
Identify and engage potential customers.
Present products or services to prospects.
Close sales and meet individual sales targets.
Build and maintain client relationships.
Provide feedback to the sales manager about customer needs and market trends.
Skills:
Strong communication and persuasion skills.
Customer service and relationship-building.
Time management and organization.
Product knowledge and sales techniques.
In essence, the Sales Manager oversees and guides the efforts of the Sales Executives, helping them succeed in achieving the company's sales objectives.
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