Description
Here's a job description for a Digital Marketing Specialist:
_Job Title:_ Digital Marketing Specialist
_Reports to:_ Marketing Manager/Founder
_Location:_ Karachi, Sindh (Remote work options available)
_Job Type:_ Full-time
_Job Summary:_
We're seeking a highly skilled Digital Marketing Specialist to develop and execute online marketing strategies for our innovative silicone socks. The ideal candidate will have a strong background in digital marketing, excellent analytical skills, and the ability to drive website traffic and sales.
_Responsibilities:_
1. Develop and implement comprehensive digital marketing strategies.
2. Manage social media platforms (Facebook, Instagram, Twitter, LinkedIn).
3. Create engaging content (blog posts, videos, graphics).
4. Execute email marketing campaigns.
5. Conduct SEO audits and optimize website content.
6. Analyze website analytics and track conversion rates.
7. Manage PPC advertising (Google Ads, Facebook Ads).
8. Collaborate with cross-functional teams (content, design).
9. Stay up-to-date with digital marketing trends.
_Requirements:_
1.2+ years of experience in digital marketing.
2. Proven track record of success in driving website traffic and sales.
3. Strong knowledge of digital marketing channels (social media, email, SEO, PPC).
4. Excellent analytical and problem-solving skills.
5. Ability to work independently and as part of a team.
6. Familiarity with digital marketing tools (Google Analytics, Adobe Creative Suite).
_Preferred Qualifications:_
1. Experience with e-commerce platforms (Shopify, WooCommerce).
2. Knowledge of content management systems (WordPress).
3. Certification in digital marketing (Google Analytics, HubSpot).
4. Familiarity with influencer marketing.
_Skills:_
1. Digital marketing strategy and planning.
2. Content creation and copywriting.
3. Social media marketing.
4. Email marketing.
5. SEO and keyword research.
6. PPC advertising.
7. Web analytics and reporting.
_Work Hours:_
- Monday to Friday (9:00 AM - 5:00 PM)
- Occasional weekends and evenings (campaign launches, events)
_Compensation:_
- Competitive salary
- Commission-based incentives
- Benefits package (health, dental, vision)
- Professional development opportunities
_Key Performance Indicators (KPIs):_
1. Website traffic growth
2. Social media engagement
3. Email open and conversion rates
4. PPC ROI
5. Sales growth
_How to Apply:_
Submit your resume (PDF/Word) and cover letter to [redacted email address] with "Digital Marketing Specialist Application" in the subject line. Contact Syed Ali, Marketing Manager, at (View phone number) for inquiries.
_Equal Opportunity Employer:_
Silicone Socks is an equal opportunity employer committed to diversity and inclusion.