Description
Email Marketing Campaigns:
Designing and sending targeted email campaigns to promote products, services, or events.
Segmenting mailing lists for personalized messaging.
Monitoring open rates, click-through rates, and overall campaign performance.
General Email Communication:
Sending routine communications to clients, employees, and stakeholders.
Responding promptly to queries and requests via email.
Updates and Announcements:
Sharing company news, policy changes, or service updates with customers and employees.
Scheduling and automating recurring updates.
Record Keeping:
Maintaining a comprehensive email database for compliance and reference.
Archiving important email conversations for future use.
Customer Support and Inquiry Management:
Managing customer service emails efficiently, ensuring timely responses.
Implementing ticketing systems for organized follow-ups.
Compliance with Email Regulations:
Ensuring emails comply with Canada's Anti-Spam Legislation (CASL).
Adding clear unsubscribe options and obtaining proper consent for marketing emails.
Analytics and Reporting:
Generating reports to assess email campaign effectiveness.
Analyzing feedback to refine email strategies.